In a digital world, no business can afford to ignore the impact that online reviews can have on their reputation and customer trust. A review management tool is a must-have for businesses that want to track, respond to, and utilize customer feedback when needed. Fortunately, a review management tool does not need to break the bank. Here is a list of some of the most affordable review management tools that are the best for businesses. 

Why Review Management Matters

Before we discuss specific tools, it’s important to know why review management is so important for businesses:

• Reputation Development: Positive reviews can improve your brand and gain trust from potential customers.
• Customer Experience Insights: Reviews give a good insight into customer experiences that businesses can use to assess their strengths and weaknesses.
• SEO: Regular reviews can help improve search engine placement, making it easier for potential customers to find you online.
• More Selling Opportunities: A solid review profile will likely yield higher conversion rates as consumers tend to buy from businesses with positve feedback.

Affordable Review Management Tools

1. GatherUp

GatherUp provides a complete review management solution, so it’s one of the best tools for managing reviews for a business. It has the ability to collect reviews from multiple platforms, respond to reviews, and analyze sentiment. GatherUp also offers pricing plans meant for small to medium sized businesses, which is an affordable yet powerful option for improving your online reputation.

2. ReviewTrackers

ReviewTrackers is another good option, especially for businesses that want to manage all their reviews in one location. ReviewTrackers pulls reviews from over 100 sites so it’s great for keeping up with your online reputation management. ReviewTrackers is fairly easy to use and has powerful reporting options, making it an even stronger option from the perspective of a cheap review management tool.

3. Dashclicks

Dashclicks is centered on making the review generation process easier, making it simple for businesses to obtain more positive reviews. You’ll have the ability to monitor and reply to reviews with Dashclicks, and its pricing is competitive for all businesses.

4. Grade.us

Grade.us is a low-cost option for white-labeling for businesses and agencies. This means agencies can collect, monitor, and display reviews in a way where they manage the review process under their own account. Grade.us is good for businesses wanting to create and improve their reputation without spending a lot of money.

5. Podium

Podium specializes and makes it easy to connect with customers through messaging, review, and collect feedback. It has various pricing plans, but its low entry point is very affordable for small businesses. Podium is great at keeping customers engaged and communicating through SMS, which is where a lot of customers communicate and engage.

6. Yotpo

Yotpo is best known for its ability to collect and show off reviews from customers, especially for e-commerce businesses. While they have premium options, their basic plans are very affordable and they provide the right tools to manage reviews and increase sales.

Tips for Choosing the Right Tool

When deciding on a review management tool, you should take into account the following factors:

• Business Size and Type: Make sure what you choose is appropriate for your size and needs of your business.
• Budget: The tool must meet your budget, but also provide the features you consider important.
• User Experience: Choose a user-friendly tool that your team will require minimal to no training with.
• Integration: Ensure that the tool will integrate with the platforms and tools you already use (CRM, e-commerce, etc.).
• Customer Support: A reputable support team will help make sure issues are resolved promptly and effectively.

Conclusion

Picking a review management tool can drastically change how your business can engage with its customers and manage online feedback. All the tools listed above include some of the best review management tools for business use, combining affordability with features that matter. By investing in one of these tools, you won’t just improve customer engagement, but improve your online reputation and help drive sales.